Founded in 2016, Muli Rinor Agriculture, Animal Husbandry and Forestry Industry Development Co., Ltd. derives its brand name “Rinor” from Tibetan, signifying “precious plateau treasures.”
Nestled in the core zone of the Great Shangri-La, Muli County is blessed with pristine ecology and abundant biodiversity. Thanks to high altitude, intense UV exposure, and drastic temperature differences between day and night, our wild fungi, herbal teas, and wild honey develop dense nutrients and exceptional flavor profiles that cannot be replicated in cultivated environments.
Rooted in this sacred land, we strictly select authentic plateau specialties while creating sustainable livelihoods for local villagers. We aim to share these rare Tibetan delicacies with the world—one wild mushroom, one cup of herbal tea, one drop of honey at a time. Since 2017, we have established a trusted network of 13 collection stations across 10 towns and 3 pastures, working hand-in-hand with local communities to ensure fair pay and responsible harvesting.
🏔️ CORE ZONE OF GREAT SHANGRI-LA | 🌲 PRISTINE ECOSYSTEM | ⛰️ ELEVATION 2500M+ | 🍄 WILD-HARVESTED | 🤝 SUPPORTING LOCAL VILLAGERS | 🔍 FULL TRACEABILITY
🏔️ CORE ZONE OF GREAT SHANGRI-LA | 🌲 PRISTINE ECOSYSTEM | ⛰️ ELEVATION 2500M+ | 🍄 WILD-HARVESTED | 🤝 SUPPORTING LOCAL VILLAGERS | 🔍 FULL TRACEABILITY
Unlike farmed goods, our products are wild-harvested from the untouched forests of Muli. We believe that transparency is the soul of trust. That is why every Rinor product carries a story of origin. Each batch can be traced back to its specific township, pasture, or mountain slope within Muli’s vast wilderness. We know exactly which village collector handled the harvest and under what conditions these treasures grew—often nurtured by pure sunlight and clean air for decades before reaching your hands. Through our network of 13 collection stations, we preserve traditional foraging knowledge while guaranteeing that every item meets our rigorous standards for purity and taste. With Rinor, you are not just buying food; you are connected to the untouched ecosystem of the Eastern Himalayas.
Never farmed, zero chemicals. All ingredients are foraged from Muli’s untouched alpine forests.
Thanks to high altitude and intense UV, our products boast rich antioxidants and unique flavor profiles.
Fair trade supporting local villages. Every item is traceable to its exact collection village.
You will have the opportunity to visit our farms, where you can learn about the interesting process of animal husbandry. And at the tasting, you will feel like you are in the Swiss Alps, and you will also bring home unique delicacies.
Excursions are held daily from 11:00 a.m. to 5:00 p.m.
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